About Us

UNIQUELY YOURS

Say goodbye to samey designs and bland colours. At Wide Awake Club, we pride ourselves on offering exclusive designs curated from independent designers, ensuring that every piece is unique. From bold prints to vibrant hues, our clothing stands out in a sea of monotony.

CRAFTED WITH CARE

All of our clothing is handmade in the UK, with the exception of our Athletic Leggings and Shorts range and our All-in-one Swimsuits. I used to make every item myself, but after having my third child in 3 years, I decided that the best thing for the business and my family would be to hand the sewing reins over to another small business based in Dorset, UK.

CUSTOMISATION AT YOUR FINGERTIPS

We understand that every child is unique, which is why we offer customisable options to suit your needs. Whether it's adjusting the size or adding a specific cuff colour, just leave a message at checkout and we will do our best to accomodate you.

Toddler wearing sunflower print dungarees standing on the beach

SUSTAINABILITY MEETS STYLE

Join us in our mission to reduce landfill waste by investing in clothing that transcends generations. Designed to withstand the test of time, our garments are made to be cherished, passed down, and loved anew with each wear. By choosing Wide Awake Club, you're not just buying clothing; you're making a conscious choice for a sustainable future.

SHOP ALL

  • HIGH QUALITY CLOTHING AND PROCUTS

    Our products are made to last and be passed down once they are outgrown.

  • HAND SEWN IN THE UK

    Keeping it British, all of our clothes are now sewn here in the UK.

  • SIZES NEWBORN TO ADULT

    There's something for everyone in our store. Treat yourself or even go twinning!