High quality clothing that makes you happy!

We believe that colours are for everyone and your clothes should bring you joy.

Our No.1 Bestseller

  • Blanket Introducing our ultra-soft and snuggly Blankets. With a super cozy double layer design, these blankets feature a printed minky fabric on one side and a minky dot fabric on the other. Choose from 7 solid minky dot options to fit your style. Choose

    HIGH QUALITY CLOTHING AND PRODUCTS

    Our products are made to last and be passed down once they are outgrown.

  • HAND SEWN IN THE UK

    Keeping it British, the majority of our clothes are now sewn here in the UK.

  • SIZES NEWBORN TO ADULT

    There's something for everyone in our store. Treat yourself or even go twinning!

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WELCOME TO THE CLUB!

Welcome to Wide Awake Club, where every stitch tells a story of quality, uniqueness, and love. Our luxury handmade clothing is not just apparel; it's a testament to the dedication and passion poured into each piece.

Whether you're a parent, grandparent, or fashion enthusiast, there's a place for you in the Wide Awake Club. Browse our collection, connect with us on social media, or sign up for our newsletter to stay up-to-date on the latest designs and exclusive offers.

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